As part of the global expansion and after a marketing study of their presence in Puerto Rico, this giant of sportswear decided to establish in the island. With plans to expand with six new stores in one year, Adidas decided to establish its flagship store on the first level of Plaza Las Americas. Oriented to the young and athletic audience, the store provides ample space to shop and visuals on the merchandising. With an area of approximately 8,000 square foot, the store provides the clients with most of its product lines, including those which cater the Puerto Rico market. The identity of the store is based on the Adidas corporate style applied over the world.